I speak to so many people who are experts in what they do, want to engage and involve others – but aren’t sure why or how. I work with them to quickly get to the crux of what they want to achieve, and find a clear, simple and results-focused solution.
Or if you need someone to turn ideas into words, or turgid text into clear and compelling content, this is where I excel – from magazine articles to event presentations.
SOME OF MY WORK
THE STRATEGY FOR PARKINSON’S 2015-2019
Working closely with Parkinson’s UK’s senior leadership team and people living with the condition, I developed the narrative – the story, language and framework – of the charity’s 5-year strategy.
I wrote this booklet (and other content) to engage key audiences to play their part.
It features the voices of those affected by the condition, and highlights the alignment of the strategy with the charity’s vision and core values.
PARKINSON’S UK’S PEOPLE STRATEGY
I developed the charity’s people strategy with Organisational Development colleagues and other key stakeholders, including volunteers.
This included leading a project to create an aspirational, but realistic, ‘people value proposition’ to attract passionate staff and volunteers.
I wrote the final strategy, and managed activities to get staff involved in and excited about the positive direction we were taking.
ENGAGEMENT STRATEGY AND DELIVERY
I engaged more than 70% of Parkinson’s UK’s office- and home-based staff to complete a major staff survey. I analysed the results, made recommendations to the senior leadership team, and created a cross-charity action plan.
Often after staff surveys things go quiet. I managed all communications about outcomes, plans and progress, so staff could see things were changing because of their input.
I also measured whether staff were noticing their working lives and wellbeing improving, though snapshot surveys every three months.
This work informed our people strategy, including an innovative project to improve internal collaboration.
WINNING AWARD ENTRIES
Having set up an awards advisory group at Parkinson’s UK, I wrote 3 winning entries for the charity:
- Change Project of the Year at the Charity Times Awards for the 2015-19 strategy change project
- Inspiring Communicator at the CharityComms Awards for Steve Ford, Chief Executive
- Charity Leader of the Year at the Charity Staff and Volunteer Awards for Steve Ford, Chief Executive
BRIDGEWATER PRIMARY SCHOOL RELAUNCH
When Bridgewater changed from a middle school to a primary, they needed a new identity, website and communications strategy.
As a volunteer, I led a working group to steer and support this work.
I helped shape and write website content, introduced a style guide for all communications and a new approach to emailing parents, and worked closely with the head teacher to launch their new vision and website.
SAVE BRIDLE WAY GREEN BELT CAMPAIGN
Steps are being taken to relocate a private school to green-belt land next to Bridgewater Primary School – to free up the current site for development.
I helped the campaign group opposing this decision to voice their concerns to get others involved.
I distilled complex plans, arguments and information into key issues and calls to action in a short leaflet, shared with local residents. I also helped with the social media – prompting more than 1,250 petition signatures.